Social media connects and entertains about five billion users worldwide. By creating your own social media planner app, you can offer a fresh way for people to engage and build community online. But what is the cost to build a social media planner app?

The total cost varies based on several factors: the features included, the platforms supported, the development team you choose, and their fees.

This blog will explore these factors, ways to lower your expenses, and an alternative approach to developing a social media planner app.

So, let’s begin!

What is a Social Media Planner App? 

The social media planner app helps users schedule posts on various social media platforms. However, this is not the only feature. These apps also include analytics tools that show users the results of their marketing efforts.

To create a social media planner app for businesses, you need to take app development seriously. You can consult with an iOS application development services provider for idea validation.

How Much Does It Cost To Build a Social Media Planner App?

The features and complexity of social media planner apps can differ a lot, so it’s hard to give a clear cost for building one. However, if you look at the estimates for each feature, the cost to build a social media app could range from $10,000 to $25,000 or even higher.

The app intricacy directly affects its cost. A social media planner app, even if simple, requires a huge time to make, test, and maintain. Additionally, iOS and Android apps require different programming.

So, if you require to develop a social media planner application for both the platforms, you would require to create a mobile application separately.

Let’s now look at the below table of cost to create a social media planner app:

You can simply calculate the social media planner app development cost with the below formula:

Total Social Media Planner App Development Cost = Developer’s Hourly Rate * Development Time 

Now you are aware of the cost to develop a social media planner app, a social networking app development company will help you develop a solution within your budget.

Factors Affecting the Social Media Planner App Development

You now understand the cost of developing a social media planner app. It’s important to realize that many factors affect this cost. Let’s now check out the crucial variables that affect the cost to develop a social media planner app. 

1. App Platform

The app platform you choose greatly affects the cost of developing a social media planner app. It totally depends on your target audience, you can decide to build a social media planner app for iPhone, Android, or both. So, if you have just started a startup with less budget, begin with a single platform and later expand to others.

2. UI/UX Design   

The cost of developing a social media planner app is also influenced by user interface and user experience design. Incorporating UI/UX features such as personalization and icons can attract users. A well-designed app can increase its popularity among users, potentially raising the overall hybrid app development cost. Additionally, the number of features and the complexity of UI trends and animations can affect the price.

3. Development Team Size   

The mobile app development solutions‘ size also influence the cost to build a social media planner application. Hiring freelancers can be cheaper than bringing on a full team. In the end, their skills and experience might create a huge distinction for your project.

While you can find freelancers at lower rates, their limited expertise might lead to more maintenance issues, which could increase your overall costs.

4. Development Company Location

The cost of a social media planner app varies based on the location of the development company you select. For example, if you choose a company in the UAE for your social media planner app, the development fees will likely be lower than if you hire an Android app development services provider in the US or UK with the same level of experience.

5. Feature List

The features of a social media planner app affect its development cost. Building an app like Jodel with many advanced features boosts user engagement and keeps users coming back. You need to focus on features for better and fun user experience.

Key Features To Include In Social Media Planner App

A social media post planner is better than regular social media management services. It saves money, works efficiently, and helps you keep all your posts in one easy-to-use platform. You need to check out the 7 features that will boost your social media paneer application.

1. Post Scheduling

A big challenge in keeping up on social media is operating the time. The content scheduling tool helps you set aside an hour each month to line up the posts. This makes time management easier and lets you concentrate on other important parts of your campaign.

The planner can show you the best times and places to post, monitor your top-performing posts, and recommend what to share again. If you add detailed analytics, it turns a good social media planning app like SoulChill into a great one.

2. Unlimited Custom Streams

This special feature allows you to gather all your interests in one easy-to-reach place. You can set up as many streams as you need to handle different projects since niche businesses usually need specific social media accounts.

Crafting businesses do well on an app like Reddit, while YouTube is great for promoting health and beauty products.  This variety helps you make the most of each social media platform, expanding your audience and often drawing in a younger crowd.

3. Engagement Boost

Posting content at the right times can greatly improve your engagement rates. A good Social Media Post Planner helps you stay organized, saves time, and increases your reach, keeping your business trendy.

4. Analytical Data

Feedback plays an important role in digital advertising. Social media is a key part of digital marketing, and a strong platform can enhance your posts for better results.

In addition to common tools like Google Analytics, a social media management tool can help you review your content collection, measuring the reach and effectiveness of each post before you publish it.

5. Lead Connection

The Social Media Post Planner offers tools to keep you active on social media and includes features for generating leads, similar to an app like Pinterest, to boost your outreach.

When your potential users know and recognize your brand, they will trust you more in the later period. Use the platform for recommendations and see your reach grow.

6. Posts Collation

You can use a single platform to manage different media streams such as Facebook, Instagram, LinkedIn, and Twitter. This will save you most of the time since you don’t have to sign into every account in a separate manner.

This method makes your work easier and gives you useful insights on how well cross-posting works. Some tools also include an approval process to enhance teamwork and efficiency.

7. Real-Time Operation

In business, getting updates in real-time is very important. Quick feedback on how customers feel helps you keep up with trends, showing what’s popular and what’s not. For example, you need to have excellent brand visibility, if not, you might be overlooked among many competitors. Social media is your tool to stay updated, helping your brand stay relevant in a fast-moving digital world.

Best Social Media Planner Apps

If you are thinking of creating a social media planners app, then you should be well-versed with the competitor apps. So, we have listed down the most popular social media planner applications for your reference.     

Tips To Reduce the Cost To Develop a Social Media Planner App

Now you know the factors affecting the cost, it is time to know about the tips to reduce the cost to develop a social media planner app.

1. Prioritize Feature

You need to start by planning and identifying the key features for your app. It might be beneficial for you to avoid adding unnecessary features. Consequently, it will take less time and energy, which lowers the cost of developing a social media app.

2. Adopt Agile Methodology

Agile methods make app development easier by dividing the project into smaller, manageable tasks. This approach speeds up the development process and helps adjust to changing needs, which can lower the costs of creating a social network app.

3. Look For Simplicity

As you know, excessive animation and complicated designs use a lot of resources, which increases the cost to develop mobile app. Social media app development service providers suggest that you should prioritize a simple and user-friendly interface. This helps keep users engaged without adding unnecessary distractions.

4. Consider Outsourcing

You need to find a talented app development company for Android or iPhone that provides good prices and can meet your project needs. Also, make sure they communicate well and have a clear development process, while still keeping quality high as you save on costs for creating a social media planner app.

5. Minimal Viable Product

Avoid trying to create everything at the same time. Focus on the main features that offer real benefits to users. This approach allows you to study the market, gather feedback, and demonstrate effectively before investing in more complex features. As a result, it helps lower the costs of developing a social media planner app.

How to Monetize Your Social Media Planner App?

Social media planner apps have created different ways to earn money, making them very successful in the digital space. Here are some key strategies these apps use to make money, as explained by a provider of social media planner app development services.

1. Advertisement

One popular way to earn money through social media apps is by using targeted advertising. This method allows you to show ads to audiences on the basis of their demographics, interests, and online activities.

By applying this approach, you can let ad networks present specific ads to your audience. Revenue comes from the number of times ads are seen, clicked, or lead to sales. It might be generally used just to monetize social media applications.

2. Online Community

As you know, you can easily make money from multiple unfair techniques. A paid community can help you profit from the work you’re already doing. It can transform your efforts into a strong business model.

An online community can provide a real platform where you can charge for memberships and create great experiences. This includes stylish discussion boards, user profiles, and live events.

3. Freemium Model

You can provide a free simple version of the social media planner application if you charge users for premium functionalities and content. This allows users to try the main features of the social media planner application before you select to pay for some benefits.

In various social media app monetization models, you can give users access to limited features for free and charge for more advanced features.

4. Affiliate Marketing

Affiliate marketing is a way for social media planner apps to make profit by marketing your services from other firms. With this model, you can team up with brands and businesses to showcase their offerings to your app users.

You may easily earn some amount of commission for easy sale. You can also earn from conversion that happens through the referral links in your app.

5. Data Monetization

This strategy helps increase your income while lowering your operating costs. Data monetization is a delicate model that needs careful attention to privacy laws and ethical issues. In this process, you examine user data to know user nature, their choice and today’s trends.

You can earn money by selling anonymized insights to third parties who use this information to target their audience effectively.

6. Crowdfunding

Crowdfunding is the best method to earn a huge amount of revenue, especially when developing a free app. By running successful crowdfunding campaigns, you can gather funds for your app. It provides rewards and incentives to supporters depending on how much they contribute. This method involves collecting money from many people online to support a project or business.

Final Thoughts

This time is defined by social media applications. Using a social media planner app can greatly enhance your business opportunities. Remember, users enjoy trying out new social media planning tools, and by offering them something extra, you can take the lead in the market.

For new businesses, start with a straightforward and elegant design, and as you grow, you can expand your app’s features. So, if you are thinking of developing a social media planner application, then you need to hire a mobile app developer who provides social networking app development solutions in UAE for your amazing app idea!

FAQs

1. How Long Would it Take to Develop a Social Media Planner App?

The estimated time of social media planner app development lies between 2 – 5 months. But it can vary on the basis of your factors like application intricacy, functions, technology stack, platform type etc.

2. How Much Does Social Media Planner App Development Cost?

The cost to develop a social media planner app can lie between $10000 – $25000. But it totally depends on your project needs.

3. How To Develop a Social Media Planner App?

You can create a social media planner app with the following steps:

• Do market research
• Know the competitor apps
• Create a feature list
• Design a user interface
• Develop the app’s backend
• Test and launch

4. What Are the Benefits of Social Media Planner App Development?

If you are wondering to develop a social media planner app, then you will get the below benefits.

• Boost brand visibility
• Different point of views
• Cost effective solution
• Improve customer reach

5. How Much Does It Cost To Maintain A Social Media Planner App?

The cost to maintain an app might generally be between 15 – 20% of the overall social media planner app development cost. Generally, it can cost you around $1000 – $5000 per year.

6. What are the Key Features To Add In Social Media Planner App?

The below features you must add in your social media planner app:

• Scheduling posts
• Social media integrations
• Collaboration
• Content calendar
• Content creation
• Hashtags
• Scheduler
• Analytical data