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Vivino, the world's largest wine app, was co-founded by Heini Zachariassen, a Danish entrepreneur. Today, the Vivino application has 60 million users across 17 countries, with wine sales of more than $265 million in 2020, more than double its 2019 revenues.
The wine app and online marketplace Vivino have been downloaded more than 60 million times combined. Users can download the Vivino app from Apple and Android smartphones. By 2022, Vivino had close to 61 million users and a wine database with more than 15.8 million unique wines.
Founded in Copenhagen, Denmark by Heini Zachariassen and Theis Søndergaard, Vivino quickly captured the hearts of wine enthusiasts worldwide. Launched as an iPhone app in July 2011, its charm lay in its founders' initial lack of wine expertise, allowing them to develop an app for everyday people.
They started by photographing 5,000 wines, but a game-changing moment came when they incentivized users with a corkscrew to upload wines, amassing a staggering 50,000 pictures. The app's photo recognition capabilities soared, handling a remarkable 250,000 photos daily by late 2014. With strategic funding from investors like Balderton Capital, Creandum, and SCP Neptune, Vivino's popularity surged.
Their vision for long-term success centered on in-app purchases and engaging email campaigns, leveraging the fact that online wine purchases constituted just 5% of total sales. Vivino's journey reached new heights when Former StubHub President Chris Tsakalakis took the helm as CEO in March 2018, guiding the company to even greater achievements.
In 2021, they secured a groundbreaking Series D funding round of $155 million, led by Swedish-based Kinnevik and Sprints Capital, alongside esteemed investors GP Bullhound and Creandum. Today, Vivino stands as a celebrated wine platform beloved by millions, forever revolutionizing the wine industry.
Vivino's Success Can Be Measured by the below key stats:
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Curious to know how Vivino app operates? Get ready for a delightful wine journey with the Vivino app. Its easy working mechanism helps users to simply scan wines and get personalized recommendations. So let’s check out how it operates:
When a user first downloads and opens the Vivino wine app, they'll be prompted to sign up using email or social media accounts. This creates their personal profile and allows them to begin exploring the world of wines.
Once users are done signing up, the user will then scan the wine bottle. To find information about a wine, simply take a photo of the label using the phone's camera. Vivino's image recognition technology identifies the wine and provides users with details like ratings, reviews, and prices.
You may rank and comment on wines you've tried as a user. This helps build a community-driven database of wine experiences, enabling others to make informed choices when purchasing a new bottle.
Based on your wine preferences and past reviews, Vivino suggests custom wine recommendations. This tailored approach enhances the wine journey and broadens users' palate.
Vivino also acts as a wine marketplace, allowing users to purchase wines directly through the app. It connects them with online wine retailers and local merchants to buy the wines they love.
The app encourages social interaction among users. The user can follow other wine enthusiasts, see their reviews, and engage in discussions about different wines. This facilitates information exchange among wine enthusiasts and builds a sense of community. So if you want to develop an android app like Vivino for your liquor business, then you must hire android developers.
Experience the enchanting world of Vivino app. Discover captivating screenshots, showcasing its elegant UX/UI design. Indulge in Vivino UAE today and savor the journey through the finest wines!